The start-up of a business entails many considerations.
In case you are planning on starting a business in Nigeria or have already decided to do so. Certainly, before planning to start a business, certain factors must be taken into consideration particularly in a country like Nigeria.
There are some directions that you can follow to help you make the best choice when it comes to a business idea.
Nigeria is a country with plenty of natural resources, and its young people are gifted, hardworking, talented and ready to put Nigeria on the map.
Having a business in Nigeria might have you wondering what are the most important things to consider in starting a successful business?
According to economics, the needs of human beings are inevitable, whether they need products or services. The major function of business is to provide goods and services for a profit.
Besides profit, all other reasons are secondary to the motivation for people to start businesses. Business brings profit, but when, and only when, it is properly planned and managed, it can also bring unprecedented failure.
As a result, I will be writing this post with the goal of enlightening us on the 7 most important things to consider before starting a business in Nigeria.
Start Your Business in Nigeria: 7 Things to Consider
1. AN EXCELLENT BUSINESS PLAN OR IDEA
To maximize your chances of success, it's crucial to be well-informed about the business you propose. Any business should always initiate this step prior to its success, as it plays a crucial role in its success.
To put your money into something you need to have a broad understanding of it. In addition to possessing the necessary skills, skilled workers are also needed for a successful business.
The ability of your product or service to solve major problems or meet major needs is one of the major factors to consider when choosing a business idea.
It is very likely that your business is on course to become a successful entrepreneur if it fulfills this simple but challenging requirement.
2. DEVELOP A GREAT BUSINESS STRATEGY OR PLAN
In order to determine your chances of success in your proposed business, you need a business strategy or plan, as it lays out all the critical aspects of the company in simple economic terms.
Ideal business plans take into consideration the overall business plan, market analysis, competitive assessment, financial forecast, management, and management design of the business. A start-up company should also take advantage of this as the importance of knowing what to expect cannot be underestimated.
3. COMPETITOR ANALYSIS: KNOW WHO THEY ARE
The business plan already details the services that your major competitors provide as well as their pricing. It is important to do extensive research to identify what services they provide and what their prices are.
When you finally decide to launch your business, you will be better prepared to overcome those challenges if you observe what works for them and their challenges.
Here, SWOT analysis comes in. SWOT analysis helps identify a person's or organization's strengths, weaknesses, opportunities, and threats concerning business strategies or project planning.
S – Strengths
W – Weaknesses
O – Opportunities
T – Threats
4. SERVICE DELIVERY AND PACKAGING UNIQUE TO THE INDUSTRY
It is expected of an entrepreneur to constantly think of ways to package or deliver their products or services in a more innovative way.
An increased level of patronage is directly connected to a more satisfying service delivery experience since most consumers are always delighted by it.
When a product or service is provided perfectly to meet a customer's needs, they will be more than happy to pay for it, and they will definitely come back for more!
5. RESEARCH YOUR TARGET MARKET/ MARKET RESEARCH
It is crucial for any business to be able to accurately or near accurately assess a current or potential customer base in order to decide whether the risk is worthwhile.
Moreover, it helps owners of small businesses evaluate the return on investment based on the expected patronage.
Hence, prior to starting any business, it is rather important to decide what your target market will be since your success or failure will be determined by this.
6. REVIEW THE RULES FOR TAXATION, LICENSES AND REGISTRATION
The government grants permits or licenses that signify approval before you can open a business in Nigeria, while other companies require registration with an association with rules and regulations specific to their business.
In order to determine if this will affect your success, you will need to know the rules and regulations. Also, it is imperative that you are familiar with the procedures and steps involved in the registration process for the business you plan to open.
The taxation policy of Nigeria is very considerate, however, it is very important for you to study the tax policy that will apply to the kind of business you are looking to start in order to avoid regrets in the future.
7. IDENTIFY AND SECURE A STRATEGIC LOCATION
Business establishment at the right location is an essential component of effectively running a business. It is actually one of the basic steps to accomplishing that goal. Customers are exposed to your products and services when you have a good location.
The location of your business needs to be easily accessible to your prospects, as some of them may patronize you following your advertisements. In order to be successful, your business needs to be located at a place where your product or service will satisfy the needs of the majority of people.
Where your target customers reside is where your business should be situated.